Expanding Your Professional Network

posted by Brian Krueger under networking #careers #jobs #networking

Network of professional contacts
Network of professional contacts

Networking is often a difficult concept for most college students. Throughout your college career, the academic work you have done has typically focused on individual effort. A team approach may exist in some classes and labs, but at the end of the day the grade is your own. There are typically no shared nor collective grades. So academia traditionally falls short in teaching you networking skills and how to effectively network to achieve results in college or elsewhere in life.

Yet job networking is a key to both job search success and overall career success. You can achieve far more by leveraging resources rather than trying to do everything on your own.

So what is job networking?

Many college students think they have few or even no network connections to help them in finding an entry level job or internship. However, there are many job network resources available to you if you take the time to both identify and expand your personal and professional network.

Here is the key: it is not who you know, it is who they know. So while your Aunt Jane may not be personally hiring, she may know someone who is hiring.

Here are several avenues for expanding your professional network:

1. College career center.

his should always be the first stop in your job search. Unfortunately, many students skip this step altogether, only interacting here at a bare minimum. Yet this is the only place in the world where professionals have the established goal of helping you find your way in the world of work. They can assist in the early stages (with career selection) as well as in the job search itself (resume development, interview preparation, career events and on campus interviewing). Tap into this resource early and often. If you want to know who is actively hiring at your campus, they know the answer.

2. College professors.

As mentioned in a prior blog post, college professors are often a highly underutilized resource. Yet many are very well connected to the world of work outside your campus. Take time to develop a personal relationship with your professors and then build on that relationship to gain both recommendations and referrals.

3. Other students.

Your peers sitting in class with you every day are your competition when it comes to entry level jobs and internships. However, they are also a networking resource that can help you to tap into jobs and employers you might not have known about prior. Simply ask where they are interviewing and with whom. That job opportunity which may not have been a good fit for them could end up being the ideal fit for you.

4. Business connections.

If you have already completed an internship, you will have established professional network connections in the people with whom you worked. Most are not only well connected within their employer, but also know of other employers that may be hiring.

5. Professional associations.

If you are a student member of a professional association related to your major, you have a myriad of additional connections. If you’re not yet a member, join now. And attend the meetings. Not just the student meetings, but also the local chapter meetings. Professional associations are built on the concept of networking. They are a networker’s dream environment to grow and thrive.

6. Family members and friends.

Yes, even Aunt Jane may have connections who can help. Reach out to family members and friends who can provide you a personal introduction to those with whom they are connected.

So how do you utilize these network connections? Simple. Send them your resume and a very specific description of what you are looking for and where. Your job objective should be targeted by job type, industry and/or geography. That sends a very clear message of what is in scope and what is out of scope for your job search. Then unleash your professional (and personal) network to reach out on your behalf. Let them know that they can pass along your resume to anyone they know who might have job opportunities aligning with your objective. In doing so, you exponentially multiply your networking reach.

Networking is one key element to your job search. It often exposes the “hidden job market” of jobs that are not advertised, or at least not yet advertised, helping you make connections you would not be able to make on your own.

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